TSHWANE-founded streetwear brand GALXBOY has officially entered the sneaker market, marking a bold expansion of its fashion footprint.
Founded in 2008 by Thatiso Dube, the brand is 17 years old as of early 2025. What began as a high school side hustle in Mamelodi has grown into a major, award-winning South African clothing label, recognised for its distinctive streetwear identity and cultural influence.
Now the 35-year-old businessman popularly known as Vuitotts continues to steer the brand into new territory.
On Thursday night, 26 February, GALXBOY unveiled its first-ever sneaker line in Tshwane, introducing the GBX 012 Trainer and GBX 012 Runner.
The launch signals a new chapter for the brand as it evolves from a streetwear label into a broader lifestyle powerhouse.
The move positions GALXBOY alongside other successful Mzansi-born sneaker brands such as Bathu and Kite, which have carved out strong identities in the local footwear market.
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The GALXBOY team said the design journey was rooted in a shared vision to create a sneaker range that truly represents both the brand locally and in the global market, born from South African heritage, culture and forward-thinking creativity.
Thatiso reflected on the milestone and the collaboration behind it.
"This project felt like a divinely aligned partnership from the very beginning. Our vision was to create something truly exceptional, a sneaker that embodies culture, craftsmanship and innovation at the highest level. Andrew brought invaluable international expertise and a global perspective to the collaboration, and together we're proud to introduce our very first two sneaker offerings to the world," he said.
He further described the GBX 012 Trainer (Cupsole) as a true representation of the brand's evolving design language.
"Designed with a seamless quarter panel construction, the silhouette delivers a clean, elevated look that requires technical precision and innovation to execute. The result is a premium trainer that balances statement design with everyday wearability - a true reflection of GALXBOY's evolving design language," he said.
