THE Podcast and Chill with MacG YouTube channel is closing the year off with a big deal.
On Thursday, 15 December, Vaya Footwear announced its biggest partnership with the channel, hosted by Macgyver "MacG" Mukwevho and Solomzi "Sol" Phenduka.
Vaya is one of the top three South African-owned footwear brands and as part of the deal, it will become the official sponsor and exclusive footwear partner for the podcast.
In a statement, founder and CEO Themba Makamo said since he started the brand, he had wanted to see it grow.
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"As a fast-growing footwear brand in the country, we also have the ambition to dominate the African market. In our quest to be Africa's number one footwear brand, we had to find a strategic partner who is already a force to be reckoned with in the continent. This is part of Vaya's vision that made the partnership with the biggest podcast in Africa possible," he said.
Themba added that Vaya and the podcast shared identical characteristics as both were founded by young, black and gifted entrepreneurs. And, they were also founded from personal stories of trials, tribulations and triumphs.
MacG said his podcast allowed talent to thrive and strive. "We can all pay testimony to what it has done for the likes of Dr Malinga, Celeste Ntuli, Mpho Popps and others who have since been featured. We chose Vaya as our exclusive footwear partner because of the shared culture of helping others in their quest to achieve their goals. Also, giving second chances to those who have the courage to try again is in both our DNA," MacG said.
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The statement also revealed that through this deal, the podcast's footwear will be sold exclusively at Vaya stores and online.
It started selling a limited range of Podcast and Chill slides at Vaya stores at the Newtown Junction Mall in Joburg and Sammy Marks Square in Tshwane on Friday, 16 December.
