FILMMAKER Thapelo Mokoena has launched his own beard care products.
The award-winning film producer and businessman told Daily Sun he has an exciting offering for his followers and men across the country with his brand Bakoena Beard Care.
The products range from hand-blended beard oils, beard wash and beard butter.
This latest venture will see him embark on a new journey which matches his passion for grooming and experimentation.
The Joburg-based performer said the range was launched on Wednesday, 24 January. He said the products will be available at various stores in South Africa.
"The latest offering is an amazing brand for all men. This is the official beard-grooming range as an appropriation to other men out there with their beards," he said.
"This is for those who want to keep their beards healthy. I started this product during the lockdown," Thapelo said.
The actor said he is very excited about his brand.
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He said he has been receiving many requests from people asking him about his self-care tips.
"People often ask me if I dyed my beard or what. I am from a family where the majority of them have grey hair, so I also have it naturally," Thapelo said.
He said he has been treating his beard well and he loves how it has been a great asset for him.
"With my access to different products over the years, I had to create authentically African products which cater to the unique needs and textures of African hair and skin," he said.
The actor said looking after oneself is a very important part of an African man's daily routine and Bakoena Beard Care is fit for them.
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The actor said he reached out to aesthetician and somatologist Jared Hines from Hines & Harley, which is a grooming parlour, to help him bring his beard business to life.
The actor said it's all about diversity, culture and heritage.
He said the beard wash and oil products come in two aromatic offerings: Maseru Sky and Mgazimi Mountain, paying homage to Mokoena's Basotho and Zulu lineage.
When asked about his journey in the television industry, he said there is more to come.
"I have never stopped doing TV. We just released Blood & Water last year and on Friday it will be Kings Of Jo'burg," he said.
The actor said people must never lose hope as he is here to bring change.
"We want to change lives and create jobs. And we will continue to tell African stories," he said.
