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How Covid-19 job loss led to cattle farming business

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The Metropolitan Collective Shapers kick off Season 4 in Melrose, empowering youth entrepreneurs and taking their impact nationwide. Photo by Rejoice Ndlovu8BIM
The Metropolitan Collective Shapers kick off Season 4 in Melrose, empowering youth entrepreneurs and taking their impact nationwide. Photo by Rejoice Ndlovu8BIM

The latest season kicked off with an energetic gathering of business leaders, innovators and change-makers.

THE Metropolitan Collective Shapers programme has officially entered its fourth season and for the first time, it is being rolled out nationally, giving young entrepreneurs across Mzansi a platform to showcase how they are reshaping the economy.

The latest season kicked off on Friday, 26 September in Melrose, Joburg with an energetic gathering of business leaders, innovators and change-makers.

The focus is clear: Empowering youth to tackle Mzansi's toughest challenges while unlocking opportunities in sectors such as agriculture and logistics.

With billions lost annually to inefficiencies and up to 30% of food going to waste, these industries may be buckling under pressure, but they also present the greatest potential for transformation.

Young entrepreneurs are stepping into this space with bold ideas and practical solutions designed to drive resilience, create jobs and stimulate inclusive growth.

Organisers described the fourth season as a turning point for the programme, which is expanding beyond local hubs into a national movement.

The platform not only highlights innovative businesses but also encourages dialogue on how the private sector can create enabling environments for entrepreneurship to thrive.

Adding a psychological perspective, Dr Antoinette Basson addressed the emotional struggles many young South Africans face.

"Hope is so, so important. A lot of young people are leaving school or finishing varsity and don't know where to go. Many turn to entrepreneurship, but with it comes both challenges and opportunities," she said.

She also stressed the need for resilience and strong support systems.

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"If you want to succeed in life, you also need to be able to handle challenges. Just imagine waking up one morning and you have lost your crop, you won't be able to deal with that alone. That's why support for young people is critical, not only from family but also mental and peer support," said Basson.

The event set the tone with dynamic discussions, panel sessions and networking opportunities.

From tech-enabled logistics solutions to sustainable farming models, the stories shared underscored the creativity and determination of Mzansi's next generation of business leaders.

One of those voices is Linda Mthalane, who made the bold transition from hospitality to farming. Her journey began five years ago when she purchased her first cattle. Today, she is among the few producers breeding Simbra and Brahman cattle in her area.

Originally from Amanzimtoti near Durban, Linda relocated to Dundee after a 10-year career in the corporate hospitality industry.

She said:

"When Covid hit, I went from feeling secure in my hospitality career to suddenly being labelled ‘non-essential.' That moment forced me to relook at my life and ask, what am I really doing? My husband always had a background in cattle and after many conversations, we decided to take the leap together into farming. At first it was very lonely. Before I joined the Metropolitan Collective Shapers programme, I had no friends in the industry and no one to talk to about my challenges as a first-time farmer."

She added:

"The Metropolitan Collective Shapers programme created a safe space for us to connect, exchange ideas and support each other. Even today, our groups are still active, helping us solve challenges and share opportunities."

As the Metropolitan Collective Shapers continues to grow, its national rollout is expected to connect even more entrepreneurs with the mentorship, resources and visibility they need to scale their impact.

Rejoice Ndlovu

Rejoice Ndlovu

A photography and multimedia journalist with a passion for visual and digital storytelling. News reporting, photography, video production, and content creation, with experience covering breaking news, crime, courts, and community issues. I am committed to producing accurate, ethical, and impactful journalism that informs and engages audiences.

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