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The new Dark and Lovely Au Naturale Dream Big Curl Elongating Treatment adds up to 2cm to your afro

Make your big hair dreams a reality with Dark and Lovely’s new product, Au Naturale Dream Big Curl Elongating Treatment. The fab new product has been five years in the making and falls in line with this iconic African hair brand that has consistently prioritized African women and their hair. They introduced the first hair colour dedicated to African hair in 1972, followed by the first relaxer cream in 1978 – a product which changed the game forever for African women. Since then, they’ve been working on ways to manage, assist and ease hair care stresses – and now there is Au Naturale Dream Big, which is looking to be every girl’s best friend.

Manageability is the biggest challenge when taking care of African hair – especially afros. We all know it’s not uncommon to cry a little bit when you’re combing your hair from root to tip. Detangling is sometimes a nightmare, and shrinkage makes the process exhausting. But Au Naturale Dream Big is a curl elongating treatment designed to help soften, strengthen and add up to 2cm to 4A to 4C natural hair.

Speaking at the recent launch in Johannesburg, Obakeng Rabuthu,

a cosmetic development scientist for Dark and Lovely, demonstrated how the formula underlying Dream Big works. “We are here to ensure every woman not only embraces, but flourishes through her hair,” he said.

Former Miss Universe Zozi Tunzi also attended the launch and shared her own hair experiences, praising Dark and Lovely for being consistent in the Black community:

“It’s so incredible to see some women in their beautiful crowns, whichever way they choose to wear them,” she said.

Buy Dark and Lovely products online at Takealot, or visit their dark and lovely to read more.

Six DRUM readers will win a R500 hamper consisting of a R250 Superbalist voucher and R250 worth of Dark and Lovely products. Simply fill in the form below and answer the question in the form.

The competition has ended. Thank you.
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