CAF's new Total sponsorship reported to be a mammoth deal

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The partnership was announced by CAF chief Issa Hayatou last week but the figures involved were never revealed at the time.

"The Confederation of African Football [CAF] and Total reached an agreement... under which the Group will become the official sponsor of African football for the next eight years," said a CAF statement.

The deal is reportedly worth $250-million (R3.6-billion) over the eight years according to Soka25east.com, which is excellent news for any side competing in a competition that falls under the auspices of Africa's football governing body. 

The major oil company will replace telecommunications company Orange as the title sponsors for the AFCON, the women’s AFCON, U17, U20 and U23 AFCON as well as CHAN, CAF Champions League, Confederation Cup and Super Cup.

Competing in Africa has often been viewed as a rather expensive endeavour so the new deal should go some way in easing the financial burden placed on teams.

Orlando Pirates spend R9m of their own money over the duration of last season's Confederation Cup campaign as revealed by KICK OFF in the June edition of the magazine.

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