“It is great news for the LOC that all South Africans have the opportunity to share the World Cup feeling within their community, irrespective of whether they live in a small or big city,” said LOC Chief Executive Officer Danny Jordaan.
This follows months of negotiations. In June 2006, the SABC and Fifa had signed television and radio rights agreements in Germany for the 2010 and 2014 World Cups.
The SABC, official Fifa broadcasting partner, did not need to get a license to broadcast the Fifa Confederations Cup in 2009, or the 2010 Fifa World Cup.
Bars, clubs and restaurants will not need to apply for a broadcasting license if these establishments did not charge admission fees or participate in sponsorship activities.
SABC’s Chief Executive Officer Dali Mpofu explained that one could not charge a direct or indirect admission fee to the event. The broadcasting rights would be allowed strictly for non-commercial purposes.
He highlighted that the SABC group will be sponsoring 200 viewing sites across the length and breadth of the country.
Fifa Director of Television, Nicolas Ericson said the World Cup could be broadcast in local bars and pubs as long an entrance fee is not charged, to ensure that more people enjoyed the unique World Cup ambience.
“FIFA has worked hard to ensure that the World Cup reaches as many people as possible,” said Ericson.
All revenue generated by public viewing licenses in South Africa will be donated by FIFA to the official campaign of the World Cup, ‘Football for Hope Centres’.
The campaign aims to raise at least R70- million to construct 20 centres across Africa.
He said, however, the broadcast rights will differ for public viewing areas to that of fan parks, and that a decision on fan parks broadcast rights would be made in the coming month.