The campaign aims to sign up at least a million members over the next two years.
A theme song of the same name, which will be used by the metropolitan city during the global showcase, was also unveiled at a glittering ceremony held at the Rand Show in Nasrec.
Robin Petersen, a senior official of the Johannesburg’s World Cup committee, and former Premier Soccer League chief executive, said Joburg United would unite the city and its citizens in a passionate commitment to deliver the best World Cup ever.
He stressed on unity between the entities ahead of this tournament where the City of Gold would be significant.
“Everything is possible if we are united. Little is possible if we are not,” said Petersen.
To date, 11 stakeholder workshops have been held where the committee has listened to the concerns, hopes and fears of the citizens regarding the event and weighted them, he said.
Johannesburg will play a crucial role in the 2010 World Cup.
It will host the opening and final matches of the historic tournament, as well as a number of matches in the initial group stages of the tournament. It also will host the International Broadcasting Centre.
It is forecasted that more than 500 000 fans will visit the city during the first World Cup to be held on African soil.