Media granted fair use of 2010 terms

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“The prohibition does not apply to the media, provided reportage is fair and not imbued with business enterprising,” said Minister Mandisi Mpahlwa.

The notice has been published in the Government Gazette. Entitled “Prohibition on the use of certain words and emblems for the 2010 Fifa World Cup South Africa,” the legally binding notice falls under the Merchandise Marks Act of 1941.

The measures seek to protect Fifa’s intellectual property rights and identify genuine merchandise and official events organised by the South African government, Fifa and their affiliated partners and sponsors.