Ntseki, who has rich experience of working at all stages of football – from school level to national teams, has been tasked with the responsibility of advising on all technical operations and developing strategy for Chiefs' senior and youth teams.
Thato Matuka of Brand Arc has now opened up on how the former Bloemfontein Celtic assistant coach landed the job at the Soweto giants.
"Ja, look we've been working behind the scenes man. Remember it's our responsibility to take care of the client and get him a team," Matuka tells snl24.com/kickoff.
"So, we've been working behind the scenes. I think it was mutual, we've been speaking for a while and there was mutual interest [between the two parties], but we are very grateful.
"He's now a Chiefs employee so I can't really say much. We closed the chapter with SAFA and we got a new opportunity with Kaizer Chiefs, and we took it with both hands. He's very excited."
Ntseki, meanwhile, believes Amakhosi should be more competitive both on the continental and world stages, given the rich resources and leadership the club has.
"With a brand like this, it is also very important for us to compete with the best in Africa and the world, because we have the resources and leadership to do that, and everybody is part of the project," he told Chiefs' media team.
"The project itself means you need to get the best people and players to ensure the senior team is a winning team. You're coming into an environment where the background and history is so rich.
"I think you need to add more into what you see in terms of the bar that has been set for everybody who becomes part of this family."