Puma launch 'We Are THE Arsenal Film Series - Mumbai'

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The ‘We are THE Arsenal’ campaign draws upon Arsenal being first registered with the word “THE” within the name, a unique detail in football history.

This film features Hector Bellerin, Olivier Giroud and Nacho Monreal, and fans from Mumbai who give a sense of what ‘We are THE Arsenal’ means to them.

Hector Bellerin, who features in the film, said: "Our fans in India are so passionate and committed, often watching us at crazy times - especially on European nights. We really value and appreciate their support!"

Speaking about the campaign, Santi Cazorla said: “The support for Arsenal in other countries as well as England is always overwhelming.  When we see the lengths people go to to watch and support us, and the impact this has on their lives, it really inspires us to try and bring them more happiness.

"These films are a nice way to recognise the importance of the supporters, and to show their knowledge and passion is the same in every continent.”