SADC focus on WC trademarks


The theme of the three day event in Durban is “Towards Integrated Regional IP enforcement: 2010 and beyond”.

Fifa representatives, senior government officials, academics, lawyers, law enforcement, and IP experts from different intellectual property organisations are attending the event.

The issue is currently a hot potato because the trade and industry department has designated the World Cup as a protected event in terms of the Merchandise Marks Act.

This was done to prevent ambush marketers and trademark infringers from attempting to capitalise on the tournament.