Standard Bank sponsors Pele's Afcon Trophy Tour


Three times African Footballer of the year Abedi Pele, who has been appointed ‘Trophy Tour Ambassador’ by the financial group that operates in some parts of Africa as Stanbic Bank, has already completed a three-day road show in Uganda and is now on his way to Namibia and Angola, before moving onto South Africa.

Pele, is also scheduled to make appearances at the Bank’s branches in order to give fans the opportunity to collect autographs.

“By bringing the trophy to the people, we at Standard Bank are extending the rewards of being part of a Pan African Banking Group to football fans across the continent, giving them the opportunity to be part of this truly African competition,” says Standard Bank Africa CEO, Craig Bond.

Standard Bank is the official sponsor of the MTN Africa Cup of Nations: Ghana 2008 in the financial sector as part of their R21-million sponsorship agreement with SportFive, the marketing agency of the Confederation of African Football (CAF).

“Who better to bring the Trophy to the people, than the great legend himself – Abedi Pele. He inspires football fans all over the continent,” says Bond.

“Much like the trophy that represents the great game of football, Abedi Pele has become a symbol of football glory across the continent. He has been named one of the top five African footballers of all time. He holds the Caf Cup record as the player who has reached the Finals of the Nations Cup more than any other player. He was also part of the Ghanaian winning team in Libya 1982, when he was just 17 years old.”

The ‘Trophy Tour’, that includes a Family Fun Day for all Standard Bank card holders, is a major part of the many outdoor activities designed by the Ghanaian LOC to publicise the 2008 tournament, and to generate excitement for the championship.

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