FC Barcelona superstar Lionel Messi has explained why he refuses to talk himself up like Cristiano Ronaldo and Zlatan Ibrahimovic - after being awarded with a record sixth Golden Shoe.
Messi lifted his sixth Golden Shoe award, extending his record over Ronaldo, who has claimed four over the course of his illustrious career.
With 36 goals in the 2018/19 LaLiga season, the Barcelona captain pipped Paris Saint-Germain forward Kylian Mbappe to the award by four goals.
After being presented the historic honour for the third consecutive season, Messi was posed the question by Spanish publication Marca about why he doesn't boast over his acheivements like Ibrahmovic and Ronaldo.
"I'd rather people talk about me. I know what I am, what I did and what I can give, but I keep it to myself," Messi said.
"People can have their say. I don't like to talk about myself, I like to talk about the collective."
The 32-year-old also touched on the only individual honour on offer that has evaded him over his career thus far, the Puskas award.
"I always say that individual awards are not my targets. The Best, the Ballon d'Or or the Golden Boot are not [my targets], and even less the best goal of the year.
"If I get it it's fine, otherwise everything is OK."