Catalonian giants are set to go from 0-100 for their all-important ElClasico fixture wearing Drake's OVO logo on their jerseys.
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What's the story?
In culture-altering crossover, Drake is set to be the first artist to appear on the front Barcelona's jersey for this weekend's ElClasico match against Real Madrid.
One of the many ideas behind Barca's partnership with Spotify is that the streaming service will celebrate it's most popular artists through the LaLiga giants.
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What a time to be alive, Barca and Spotify have added a pop cultural twist for one of the biggest games of the season.
Barca x Drake x Spotify
Xavi's chargers will hope to run through the Los Blancos with no woes come Sunday, as they'll take the Santiago Bernabeu dripped in OVO style.
The encounter will be no child's play as both sides are neck-and-neck at the top of the LaLiga table. The Blaugrana will have to be on song after a disappointing draw in the Champions League during the week.
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Not only are Barca and Spotify aiming to offer more innovative ways for fans to engage with the game, they also want to celebrate the Drake's milestone of becoming the first artist to achieve 50 billion streams of his songs on Spotify.
As the season progresses, Barca will celebrate more of Spotify's successful artists on their jerseys, in order to reach a new audience for beautiful game through music.
Barca posted a reel of its new-look jersey with Drake's name and the number 50 on the back, to celebrate the record-breaking streams:
Scroll through the gallery to view Barca's jerseys with the OVO logo:
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