EA Sports Bridges Gap Between Football & Fashion

Paulo Dybala, Pedri and Rafael Leao in the virtual white adidas x Prada kit
Paulo Dybala, Pedri and Rafael Leao in the virtual white adidas x Prada kit

The newly released Prada x adidas Football collection is also available in virtual form on FIFA Ultimate Team in FIFA 23. 

Check it out! 

What's the story?

Featuring Rafael Leao, Pedri and Paulo Dybala as the faces of the campaign, adidas and Prada have come together to drop a mean football kit and boots capsule collection. 

adidas took to IG to share the news that the collection will also be available on FIFA 23 Ultimate Team! Bridging the gap between football and two industries growing in influence in the game.

Read: Local Gamers Make SA eSports History!

Let's take a closer look... 

adidas Football for Prada on FUT

Among with the unreal special edition kits available on FUT, including the super clean Soho Warriors items, adidas and Prada are making a fashionable splash on FUT before the FIFA 23 cycle ends.

This collection was unveiled this week with the Prada-infused Copa Pure, Predator Accuracy and X Crazyfast boots headlining the release, while spectacularly-designed training kits took a bit of a back seat.

The black and white kits include the EA Sports and FUT logos, and stand out for the splashes of red and the sleek Prada logo. The contrasting kits give the collection a cool home and way feel for anyone's FUT side.

Read: Will Ultimate Team Be On The Next FIFA?

AC Milan's Leao, Barcalona's Pedri and AS Roma's Dybala modeled the both the virtual kits and the real-life items: 

This collection featuring on FUT to be an indicator of what fans should expect from EA Sports FC, EA's new chapter as they're moving on from the 'FIFA' title. 

The gaming publishers might expose their gamers to more fashion crossovers, potentially introducing new audiences to their football game. 

Should the worlds of gaming, football and fashion combine more? 

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