Whether it’s finding an easier and more efficient way to lay a frontal wig or simply discovering a new brow style, it’s important for those who go all out with their looks to always be in the know – which is where beauty influencers come in.
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They share beauty trends, trial and review different beauty products, offer tips, hacks and techniques for the different applications of varied beauty products and they entertain their audiences in the process.
If you're looking for this kind of insight into beauty, there are some exceptional young beauty influencers that offer quality content and information. Here’s a list of 5 young beauty influencers you should check out this youth month:
1. Mihlali Ndamase
Mihlali is an award-winning content creator and was recently featured in the Forbes Africa 30 under 30 list in 2021. Her YouTube channel has over 320 000 subscribers and 1,4 million followers on Instagram.
Although the 24-year-old has now ventured into luxury and lifestyle content, she still shares beauty tips with her followers and has an upcoming beauty master class which she’ll be hosting at the end of June.
2. Kay Yarms
Like many people on this list, KZN-born Kay Yarms – whose real name is Khethokuhle Ngonyama - started her career as a make-up artist. Kay is now one of the most influential beauty YouTubers in the country and hosted an extremely successful campaign with the hashtag #21beatsforKay which saw thousands of South Africans doing 21 consecutive make-up looks during the hard lockdown in 2020.
Kay now sits at 159 000 subscribers on YouTube and 257 000 followers on Instagram. For make-up tutorials, product reviews and cosmetic beauty treatments, Kay is your girl.
3. Lungile Thabethe
Lungile Thabethe - who is the younger sister of media personality and model Ayanda Thabethe - is a celebrity make-up artist who is known for using fun colours to create the most beautiful face-beats.
Lungile also has a YouTube channel with over 40 000 subscribers and 353 000 Instagram followers. If you need face-beat inspo or need to learn any beauty technique, Lungile is a great source to follow.
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4. Foyin Og
Foyin Og is another young beauty influencer who should be on your radar. The Nigerian-born content creator should be your go-to for skincare reviews and advice and/or if you want to try an unusual but fun make-up look.
Last year she started the hashtag #7days7faces where she created 7 different looks that were inspired by different TV characters from Netflix movies and series.
The 25-year-old currently has 15 000 Instagram followers and almost 8000 subscribers on YouTube.
5. Vicky Vee Jonas
Cape Town based model and beauty influencer, Vicky Vee Jonas, has all the latest information you’ll need regarding wig techniques. Whether it’s laying your hair, styling it or maintaining your wigs, Vicky is an expert in the matter.
The 22-year-old is not afraid to play around with different wig colours which she pairs with fashion forward items. Her YouTube channel has over 89 000 subscribers and she has 351 000 followers on Instagram.