Vajacial 101: Here's what you need to know about the facial for vaginas

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  • A vajacial is a facial for the vaginal area.
  • The term Vajacial is reportedly trademarked by Stript Wax Bar in the U.S.
  • The treatment doesn't include the inside of the vagina.

For years, celebrities have sworn by this treatment. But what is it? Simply put, vajacial is the combination of vagina and facial. As the name suggests, this is a facial for the nether regions. 

Not too long ago, Mihlali Ndamase made waves on social media after sharing the experience of her first vajacial. 

She tweeted, “Got my first vagacial today, chile I’m definitely making this a habit. Mami is soft and tender ngathi (like) she’s about to fall off the bone”.

Mihlali vajacial tweet
Twitter screenshot.

Before her, Khloe Kardashian made headlines for having an eight-step skincare routine for her vagina.

Khloe is quoted saying, “Sometimes you need to show your v-jay some TLC to keep her healthy and happy. Trust me on this one, dolls”.

Despite a few glowing high-profile reviews and being around for years in the beauty world, it’s not uncommon for the mention of a vajacial to attract curiosity or a puzzled response. But, we’ve got you. 

READ MORE | All you need to know about vabbing: TikTok’s new trend of attracting men 

Here’s what you need to know about a vajacial and how it is suggested you prepare for one should you decide to take the plunge:

1. What is it for?

A vajacial is a treatment that follows waxing or shaving to address skincare concerns that arise as a result of removing hair down there.

Michelle Bittkau, marketing manager of WAXIT, says it “is a post-wax, post-shave care solution that reduces pigmentation, irritation and pesky ingrown hairs. Just like a facial, this vajacial is performed on your intimate area. A vajacial treats ingrown hairs, removes dead skin cells, smooths bumps around bikini line, prevents acne, helps with hyperpigmentation, all to maintain healthy and hydrated skin in the vaginal area”.

2. Does it include the vagina opening?

The short answer is no. 

Michelle says, “we don’t go near the opening of your vaginal area and work more along your bikini line where ingrown hairs are more likely to appear”.

3. Is vajacial the name of the treatment?

Technically, no. According to ABC News, the name Vajacial has been trademarked by Stript Wax Bar so other beauty salons offer the treatment under various other names. Pretty Bits is one name for it in South Africa.

4. How do you prepare for a vajacial?

Michelle suggests you go for a wax or shave three to seven days before your vajacial. She says you also need to prep your skin with a good post-wax or shave routine, which includes cleansing and exfoliating. 

The salon where you wax should be able to recommend what products to use for this.

5. How much does it cost?

You can expect to pay from about R340 for a vajacial. This could include a deep cleanse, steam and exfoliation of the bikini area as well as removal of ingrown hairs.

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