NIVEA Celebrates Your Shade of Beautiful
What is it about your skin that makes you want to celebrate? Your identity? Your strength? Your uniqueness? All of the above? Part of NIVEA’s celebration is an inspired community of so many diverse shades of beautiful. And that’s why we applaud (and really love) NIVEA for meeting the often-overlooked needs of melanin-rich skin. Targeting the specific concerns of darker skin tones, NIVEA is helping women chase that confidence-boosting glow. It’s truly about celebrating all skin!
The Skin You’re In
Beauty and lifestyle digital creator Vongai Mapho describes skin as “glorious.” Is that how you feel about yours? Vongai and four other influential South African women front the inspiring new campaign – and they’re all speaking out about their experiences of skin and beauty. Confidence came up as a strong story. As author, Goodwill Ambassador and Miss SA 2020,
What’s her new go-to? NIVEA’s Radiant & Beauty range for nourishment and protection of every shade of beautiful.
The Real Deal
Targeting dryness, dullness and ashy-looking skin, together with the appearance of stretchmarks and uneven skin tone, NIVEA’s Radiant & Beauty is a results-driven collection of body products for women looking for care that meets their specific needs. Far from being a one-size-fits all formula, Radiant & Beauty treats melanin-rich skins expertly, with scientific formulations that tackle specific skin issues. Campaign star, award-winning influencer, businesswoman and style icon Aisha Baker explain it:
So, what’s in the body products that give them their wow-factor? NIVEA Radiant & Beauty Advanced Care is a blend of five botanical oils and five vitamins, able to absorb deeply into skin for 48-hour nourishment, smoothness and stretchmark reduction after 2 weeks. For those women needing to up their even-tone game, NIVEA Radiant & Beauty Even Glow boosts skin needing extra radiance, it works on areas of your body that are drier and darker like elbows, knees and knuckles. It helps to even out the skin tone and reduce the appearance of dark marks, brighten the skin and improve skin texture. Ingredients like pure Vitamin C (at 95%), pearl extract and turmeric, give your body skin a more unified, illuminated look and refined texture. The built-in SPF15 UV protection guards against further pigmentation.
The powerhouses Vongai, Aisha and Shudu, together with SAMA-winning R&B pop sensation Shekhinah and the Miss SA Top 10 finalist and former NIVEA SKINFLUENCER 2020/1 winner Anarzade Omar, make up the five, inspirational faces (and yes, bodies), of this very meaningful campaign.
Catch a glimpse behind the scenes of the Radiant & Beauty Photoshoot and visit NIVEA Radiant & Beauty to read more about the products and the campaign.
NIVEA’s Radiant & Beauty Advanced Care and Radiant & Beauty Even Glow are available at selected retailers nationwide. Get yours today and find that confidence-boosting glow you deserve.
