Experience dramatic matte lips and extreme hydration

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Image: supplied.
Image: supplied.

Avon has you covered with the world’s first ever matte lipstick with a hydrating hyaluronic core – you’ll love trying the 12 vibrant new shades

Avon is always at the forefront of the latest trends in beauty – so it’s no surprise they’ve been voted South Africa’s coolest makeup brand for 12 consecutive years in the Sunday Times’ GenNext Awards.

And now they’re taking their affinity for all things fabulous to the next level with the introduction of the new Hydramatic Lipstick – the first of its kind. Think the wonders of a matte lipstick with a revolutionary hyaluronic core that helps to hydrate lips – which means you can now get that matte look without the dry feeling that often accompanies matte colour. Avon’s team of scientists and experts have created a central core powered by hyaluronic acid and glycerine and surrounded it with an intense matte colour.



“Avon asked thousands of women around the world to share what they would love in their dream lipstick,” says Lukasz Kowalczyk, head of Omnichannel Brand Experience at Avon Justine. “The result is a world-first matte lipstick with amazing colour that stays matte, and a hyaluronic hydrating core which gives lips the moisture they crave.” The game-changing lipstick is available in 12 shades that are suitable for all skin tones. Yay! It retails at only R129, true to Avon’s mantra that people #ChooseAvon for high quality products at a fraction of the cost.

Emily Howarth, Global Head of Makeup at Avon, adds: “There is nothing else like Hydramatic Matte Lipstick on the market. We’re proud to be the first to bring this ground-breaking technology to women all over the world at a price point which is accessible for all. Welcome to the new era of matte lipstick: bold on the outside and caring to the core – just like the women we’re proud to have supported for over 136 years.”


The matte lippy goes on smooth without caking and gives you all the goodness of hydrating hyaluronic acid to beautify your lips, from the inside, out. Have fun choosing your perfect shade – for fun daytime looks, cheeky pops of colour to match your OOTD and bold colours for every occasion.

Lebo Jojo Mokoena – @lebo_jojo_mokoena on instagram – gave it a try!

Get yours here TODAY or from any Avon representative near you.



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