FANS who looked forward to seeing British singer Olivia Dean perform in Mzansi are now worried that ticket prices could leave them out of the experience.
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Olivia will perform at Sandringham Farm in Cape Town on 29 January 2027 before heading to the Nasrec Expo Centre in Joburg on 31 January 2027.
Joining Olivia at both shows are South African artists, Elaine, Zee Nxumalo, Chelsea Sloan and Jade T, with more acts still to be announced.
General ticket sales opened on 30 October and the festival is strictly for ages 18 and older.
However, the excitement surrounding the singer’s South African debut has been mixed with frustration after some fans were shocked to see general admission tickets reaching R3 000.
For those unfamiliar with her work, the 27-year-old British singer and songwriter is known for her soulful voice and a blend of pop, R&B, and neo-soul.
She rose to fame with songs such as Dive, The Hardest Part and Man I Need, which became a major hit internationally.
Her second album, The Art of Loving, further cemented her place in the music industry, earning her widespread recognition and a Grammy Award for Best New Artist in 2026.
Many questioned whether they would be able to afford the festival, especially those who had been dreaming of seeing the award-winning singer perform live.
But festival organisers Milk + Cookies have moved to clear the air, explaining that R3 000 is the final ticket pricing tier and not the starting price.
Speaking to Daily Sun, Chase Freeman, chief marketing officer of Milk + Cookies, said more than 80% of fans had secured their tickets during pre-sale at much lower prices.
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He said the festival was already 90% sold out across both cities.
“We never want our fans to feel left behind, which is exactly why we made sure to have buy-now-pay-later options available so people can still secure these final tickets on a schedule that actually works for them,” he said.
Freeman said the event should not be viewed as an ordinary concert but as a full-day experience.
He explained that fans would enjoy more than eight hours of music, with a multi-artist line-up, a second stage and immersive activities from festival partners.
He added that more artists were still to be announced.
Kevin Resse, co-CEO of Milk + Cookies, said organisers were also working on a dedicated park-and-ride system to make travelling to and from the festival easier.
“The fan experience is everything to us from the moment you leave your house to the moment you get home safely,” he said.
Resse said they were pulling out all the stops to ensure the experience matched the excitement surrounding the festival.
While fans may still be counting their pennies, organisers are promising a full celebration of music and culture, with Olivia Dean as the headline act.
