TV personality and lifestyle curator Kat Sinivasan describes his new fragrance as "an extension of who I am" following its launch.
The 35-year-old Soweto-born star, whose real name is Katleho Sinivasan, has launched his debut scent, KS Shadow, describing it as a deeply personal project.
Known for his stylish presence in lifestyle spaces, he said the fragrance reflects his identity and growth, both on and off screen.
"It is confident, intentional and carries a presence without needing to announce itself," he said.
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Designed for the modern man, KS Shadow balances freshness with depth for both daytime sophistication and evening elegance.
Sinivasan has positioned the fragrance as affordable luxury, aiming to deliver a premium scent experience while remaining accessible to a wide audience, with inclusivity playing an important role in ensuring aspirational lifestyle products are not limited to a select few.
His journey in the entertainment industry began in 2007 when he landed his first television role as a presenter on YO.TV, one of South Africa's most popular youth shows.
He has since expanded his portfolio with acting cameos on Mutual Friends season two and My Perfect Family season two, steadily building his profile as a versatile media personality.
With the launch of KS Shadow, Sinivasan adds entrepreneur to his list of achievements, signalling a new chapter that blends entertainment, business and personal expression while strengthening his footprint in the lifestyle and luxury market.
